Pruning the portfolio.
WHY IT MATTERS
Renewal costs accumulate and most names never sell.
WHAT TO ASSESS
How long you have held it What it has cost in total Whether anyone has ever enquired Whether you can name a plausible buyer
THAT LAST QUESTION
If you cannot name who would want it, after years of holding, it is unlikely to sell.
WHAT TO DROP
Names with no enquiries over several years Names you registered speculatively and cannot justify Names whose relevance has passed
WHAT TO KEEP
Names with genuine commercial application Names that have attracted interest Names matching your own business
WHAT MAKES DROPPING HARD
The cost already spent.
WHAT TO REMEMBER
Money already spent is gone regardless.
The question is whether the next year's renewal is worth paying.
WHAT TO DO BEFORE DROPPING
Consider listing at a low price first.
Something is better than nothing.
HOW OFTEN TO REVIEW
Annually, deliberately.
