What to ask.
THE APPROACHES
A fixed price Offers invited Negotiation from an asking price
FOR A FIXED PRICE
Simple, and it closes sales quickly.
Set it where you would genuinely be content to sell.
FOR OFFERS
Allows a buyer to reveal their valuation.
And many buyers will not engage without an indication.
WHAT TO RESEARCH
Comparable completed sales.
WHAT NOT TO DO
Price on what you hope Price on an automated valuation Price so high that nobody enquires
THAT LAST POINT
An unrealistic price produces no enquiries at all, so you learn nothing.
WHAT A REALISTIC PRICE DOES
Produces enquiries, which produce information.
WHAT TO CONSIDER
Your holding cost to date What you would accept today Whether holding longer plausibly increases the value
THAT LAST QUESTION
For most names, it does not.
WHAT TO DECIDE IN ADVANCE
Your minimum.
Then negotiate without emotion.
