The routes to market.
DIRECT APPROACH
Contacting businesses who might want the name.
Effective, and it requires effort and judgement.
MARKETPLACES
Listing on aftermarket platforms.
Passive, and most listings sit unsold.
AUCTIONS
Timed sales, sometimes producing competitive bidding.
BROKERS
Representation for valuable names.
They take a commission and reach buyers you cannot.
A LANDING PAGE
A page on the domain itself stating it is for sale, with contact details.
Free, and it captures anyone who types the name.
WHAT WORKS BEST
For most names: a landing page and patience.
For valuable names: a broker, or targeted direct approach.
WHAT RARELY WORKS
Mass unsolicited messages to businesses.
Those are ignored and can be counterproductive.
WHAT TO DO FIRST
Put a landing page on every name you hold.
That costs nothing and it is how most enquiries arrive.
