Approaching a holder.
WHEN TO DO THIS
The name you want is registered and in use, or held.
HOW TO FIND THE OWNER
Registration records, where public A contact form on the site, if any A broker
WHAT TO EXPECT
Most approaches receive no reply Some receive an unrealistic price Occasionally, a reasonable negotiation
HOW TO APPROACH
Politely and briefly.
Explain you are interested in the name and ask whether they would consider selling.
WHAT NOT TO DO
Open with your maximum Explain in detail why you need it Reveal that you are a substantial business
THAT LAST POINT
A perceived wealthy buyer receives a higher price.
WHETHER TO USE A BROKER
For a name that matters, yes.
They negotiate without revealing who you are.
WHAT THAT COSTS
A commission, frequently worth it.
WHAT TO ESTABLISH BEFORE OFFERING
Your maximum, and stick to it.
WHAT TO AVOID
Emotional attachment to a specific name.
There is almost always an alternative.
