Keeping Clients Informed Print

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Communication during the work.

THE PRINCIPLE

A client who knows what is happening does not chase.

WHAT TO SEND

Regular updates, on a stated schedule Notification of anything that changes Confirmation of anything agreed

HOW OFTEN

Weekly for ongoing work. At each milestone otherwise.

WHAT AN UPDATE CONTAINS

What was done What is next Anything you need from them Whether the timescale still holds

WHAT TO DO WHEN THERE IS NOTHING TO REPORT

Send the update anyway, saying so.

Silence is interpreted as a problem.

WHAT TO TELL THEM PROMPTLY

Delays Problems Anything that will cost more

THE DELAY POINT

Told early, a delay is a minor matter.

Discovered late, it is a breach of trust.

WHAT NOT TO DO

Wait until you have good news Go quiet when something goes wrong

WHAT THAT COSTS

More than the problem itself.


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