Setting out the work.
WHAT A PROPOSAL SHOULD CONTAIN
Your understanding of their problem What you will do What is included What is excluded The timescale The price What you need from them What happens next
THE PROBLEM STATEMENT
The most important part.
Demonstrating you understood is what wins work.
THE EXCLUSIONS LIST
The most valuable part for you.
Stating what is not included prevents most later disputes.
WHAT TO EXCLUDE EXPLICITLY
Anything they might assume Content, if you are not producing it Ongoing support, unless included Changes after approval Third-party costs
THE PRICE
With the payment schedule.
VALIDITY
State how long the quote holds.
In volatile conditions, a short period is reasonable.
WHAT NOT TO DO
Send a bare price with no detail Quote without understanding the work
WHAT TO FOLLOW UP WITH
A message a few days later, if you have not heard.
