The first impression that lasts.
WHAT ONBOARDING IS
Everything between a client agreeing to work with you and the work properly starting.
WHY IT MATTERS
It sets expectations for the whole relationship.
A disorganised start produces a client who checks on you constantly.
WHAT A GOOD START PRODUCES
A client who trusts the process Fewer questions later Work that begins promptly Clear agreement about what happens
WHAT A POOR START PRODUCES
Uncertainty Repeated questions Delays while you gather what you should have asked for Disputes about what was agreed
WHAT MOST SMALL BUSINESSES DO
Agree the work, then begin, then discover what they needed.
WHAT TO DO INSTEAD
A consistent process, every time.
WHAT THAT COSTS
An hour to design. Almost nothing to repeat.
WHERE TO START
Write down what you need from every new client.
