The economics.
WHAT IT COSTS TO FIND A CUSTOMER
Advertising, content, time, and the enquiries that never convert.
WHAT IT COSTS TO KEEP ONE
A message. A reminder. Doing the work well.
THE DIFFERENCE
Substantial, in every business.
WHAT A REPEAT CUSTOMER IS WORTH
More than a first-time one.
They buy again, they buy more, and they recommend you.
WHAT MOST SMALL BUSINESSES DO
Concentrate entirely on finding new customers.
WHAT THEY NEGLECT
The people who already bought, who are the easiest sales available.
WHY THEY NEGLECT IT
Retention is invisible.
A customer who does not return does not complain. They simply stop.
WHAT THAT MEANS
You do not notice losing them.
WHERE TO START
Contact customers who bought once and never returned.
That is the cheapest available sales activity.
