Making it routine.
WHAT ROUTINE RETENTION LOOKS LIKE
Following up after every sale Contacting customers periodically Noticing when someone stops Asking for feedback and acting on it
WHAT TO BUILD IN
A follow-up after delivery or completion A record of every customer A reason to contact them again
THE RECORD
Without it, none of the rest is possible.
WHAT TO RECORD
Name, contact, what they bought, when, and anything relevant.
For a service business, when they might need you again.
THAT LAST ONE
A generator serviced in March needs servicing again next March.
A record enables a reminder.
WHAT A REMINDER PRODUCES
Work you would otherwise not have had.
WHO DOES IT
Someone must own it, or it does not happen.
WHAT NOT TO DO
Rely on customers remembering you.
WHERE TO START
Follow up after the next sale.
