The message nobody sends.
WHEN TO SEND IT
After delivery, or after the work is complete.
A few days later.
WHAT TO SAY
Check everything is satisfactory Offer help if not Thank them
WHAT NOT TO SAY
Anything selling something else, immediately.
WHY IT WORKS
It catches problems before they become reviews It demonstrates you care after being paid It creates an opening for future contact
THE PROBLEM-CATCHING POINT
A customer with a minor issue frequently says nothing.
Asking gives them permission, and lets you fix it.
A fixed problem produces more loyalty than no problem at all.
FOR NIGERIAN CUSTOMERS
A WhatsApp message works better than email.
Short, personal, not templated.
WHAT TO DO WITH THE RESPONSES
Fix anything raised Ask satisfied customers for a review
WHAT THIS COSTS
A few minutes per customer.
WHAT IT PRODUCES
Reviews, repeat business and fewer complaints.
