Where subjects come from.
THE BEST SOURCE
Questions customers ask you.
Every one is a search someone else made.
WHERE TO FIND THEM
Your enquiries Your WhatsApp messages Support tickets Phone conversations What people ask in person
HOW TO CAPTURE THEM
Write them down as they happen.
A note on your phone is sufficient.
WHAT ELSE WORKS
Problems you solved for customers Mistakes you see repeatedly Decisions customers struggle with Things you wish customers knew before contacting you
FROM SEARCH CONSOLE
Searches where you appear but rank low.
Those are subjects you touch on without properly covering.
FROM COMPETITORS
What they cover, and more usefully what they do not.
WHAT NOT TO DO
Copy a list of topic ideas from elsewhere Write about your industry generally Write what you find interesting rather than what customers ask
WHAT TO BUILD
A running list. Add to it constantly.
