Organising what you will publish.
WHAT A PLAN NEEDS
A list of subjects An order A realistic frequency Who writes it
THE REALISTIC FREQUENCY
Whatever you will actually sustain.
Monthly, sustained for two years, beats weekly for a month.
HOW TO ORDER IT
Most-asked questions first Then subjects close to buying decisions Then broader supporting content
SEASONAL CONTENT
Work backwards. Content for a busy season should exist before it starts.
For rainy season subjects, publish before the rains.
LEAVING SPACE
Two or three open slots a year for whatever becomes topical.
WHAT TO WRITE DOWN
Subject, rough angle, who it is for, what it links to.
One line each is enough.
HOW FAR AHEAD
Six to twelve months.
Beyond that, circumstances change.
WHAT NOT TO DO
Build an elaborate plan and publish nothing.
WHAT MATTERS MOST
Publishing the first one.
