What goes wrong.
INCONSISTENT DETAILS
The name, address or number written differently in different places.
The most common and most damaging.
AN INCOMPLETE PROFILE
Missing hours, category, photographs or description.
WRONG CATEGORY
Invisible for the searches that matter.
NO REVIEWS
Or reviews from years ago.
IGNORING NEGATIVE REVIEWS
What prospective customers read is your response.
THIN LOCATION PAGES
Dozens of pages with only the place name changed.
CONTACT DETAILS HARD TO FIND
A mobile visitor who cannot find your number leaves.
A PHONE NUMBER AS AN IMAGE
Cannot be tapped, cannot be read by search engines.
STALE HOURS
Particularly around holidays.
NO PHOTOGRAPHS
Or stock images instead of your actual business.
CHASING RANKINGS RATHER THAN ENQUIRIES
Position is not the outcome. Calls are.
