A decision that affects everything.
WHY IT MATTERS
Your category determines which searches you appear for.
Choose wrongly and you are invisible for the searches that matter.
HOW TO CHOOSE
The most specific category that describes your main business.
Not the broadest.
THE PRIMARY CATEGORY
Carries most weight. Choose it carefully.
Your primary category should describe what you mainly do.
SECONDARY CATEGORIES
Add relevant ones, and do not add categories that do not apply.
Irrelevant categories dilute rather than expand your reach.
HOW TO RESEARCH IT
Look at what category successful competitors use.
WHAT TO AVOID
Choosing a category because it sounds impressive Adding many loosely related categories
WHEN TO CHANGE IT
If your business changes what it mainly does.
Changing frequently disrupts your visibility.
WHAT TO CHECK
Whether you appear for the searches you expect.
If not, your category may be wrong.
