When you visit customers.
WHAT THIS COVERS
Businesses without a public premises: trades, mobile services, delivery-only.
HOW IT DIFFERS
You set a service area rather than displaying an address.
WHY THAT MATTERS
Displaying a home address publicly may be unwelcome.
Service area settings let you appear locally without publishing it.
HOW TO SET IT
Define the areas you genuinely serve.
WHAT NOT TO DO
Claim a service area covering the entire country.
Excessive areas reduce relevance for the places you actually serve.
WHAT TO LIST
The specific areas: your city, the neighbourhoods, the nearby towns.
FOR YOUR WEBSITE
Pages for the main areas you serve, with genuine content about serving them.
Not identical pages with the place name changed.
WHAT SEARCH ENGINES DO WITH THIN AREA PAGES
Ignore them, usually.
A page must say something specific about serving that area.
