What to track.
WHAT YOUR PROFILE REPORTS
How many people saw your listing How many visited your website from it How many called How many requested directions
THOSE LAST TWO MATTER MOST
A call is an enquiry. A direction request is a visit.
WHAT ELSE TO TRACK
Enquiries mentioning they found you online Search Console data for local searches Review count and rating over time
WHAT TO COMPARE
This month against last, and against the same month last year.
Seasonality matters for many local businesses.
WHAT RISING CALLS MEAN
Your local visibility is improving.
WHAT TO DO IF NOTHING MOVES
Check your category Check your details are consistent Check you have recent reviews Check your profile is complete
WHAT TAKES TIME
Local visibility builds over months, not weeks.
WHAT TO REVIEW MONTHLY
Profile actions and enquiries.
WHAT TO ASK EVERY CUSTOMER
How they found you. That figure is the honest one.
