Writing for a local audience.
WHAT WORKS
Answering questions local customers ask Writing about work you did locally Local conditions affecting your service Practical local information
THE JOB WRITE-UP
"We repaired this in Yaba. Here is what was wrong and what it cost roughly."
Content nobody else can produce.
WHAT LOCAL CUSTOMERS SEARCH FOR
Problems, prices, and whether you cover their area.
Answer those.
WHAT TO AVOID
Generic content about your industry Content that could be published by a business anywhere
FOR SEASONAL LOCAL ISSUES
Rainy season problems, harmattan effects, power-related issues.
Genuinely local and genuinely searched.
WHAT TO INCLUDE
Place names naturally, where relevant Photographs from the actual job What it cost, in general terms
WHY PRICES HELP
Customers search for prices and most businesses avoid the subject.
A general range answers the question and attracts the search.
HOW OFTEN
Monthly is sufficient if sustained.
