Keeping the profile active.
WHAT YOU CAN POST
Updates, offers, events, new products.
WHY IT HELPS
An active profile appears more engaged.
Posts appear in your listing.
WHAT TO POST
Genuine news: new stock, a completed job, changed hours, a seasonal offer.
HOW OFTEN
Regularly rather than intensively.
Monthly, sustained, beats weekly for a month then nothing.
WHAT MAKES A GOOD POST
A photograph of something real A short, specific message A clear action
WHAT NOT TO POST
Generic motivational content Anything not about your business Posts with no photograph
FOR PHOTOGRAPHS
Your actual work, premises or products.
Real photographs consistently outperform stock images.
WHAT TO MEASURE
Whether profile views and calls increase.
The profile provides these figures.
WHAT TO DO WITH THAT DATA
It tells you whether local visibility is improving.
