Where local searches happen.
THE REALITY
Most local searches are on phones, frequently while out.
WHAT THAT MEANS FOR YOUR SITE
It must work on a phone, quickly, on mobile data.
WHAT A LOCAL MOBILE VISITOR WANTS
Your phone number Your address Your hours Whether you have what they need
Immediately.
WHAT TO PUT WITHIN REACH
A tappable phone number A tappable WhatsApp link Your address with directions Your hours
WHAT NOT TO DO
Bury contact details Require scrolling to find your number Use an image of your phone number, which cannot be tapped
SPEED
A visitor standing outside looking for your number will not wait.
WHAT TO TEST
Find your own business on your phone, as a customer would.
How long does it take to get your number?
WHAT PEOPLE DISCOVER
That it is harder than they thought.
