Helping search engines understand you.
WHAT IT IS
Markup on your pages describing your business in a form search engines read directly.
WHAT IT CAN DESCRIBE
Your name, address and phone number Your hours Your category Your reviews Your services
WHAT IT DOES
Helps search engines understand and display your information correctly.
Sometimes produces enhanced search results.
HOW TO ADD IT
An SEO plugin usually handles it.
Or a developer.
WHAT TO ENSURE
The information in the markup matches what appears on the page and in your profile.
Inconsistency is worse than absence.
WHAT TO VERIFY
Testing tools exist that check the markup is valid.
Use one after adding it.
WHAT NOT TO DO
Mark up information that is not on the page Mark up reviews you do not have
Both can cause problems.
WHETHER IT IS ESSENTIAL
Helpful rather than essential.
Your profile and consistency matter more.
