What appears in results.
THE TITLE
What appears as the clickable heading in search results.
The most important single element on the page for search.
WHAT A LOCAL TITLE SHOULD CONTAIN
What you do Where you do it Your business name
"Generator Repair in Surulere | [Business Name]"
LENGTH
Long titles are truncated. Keep the important part first.
THE DESCRIPTION
Does not directly affect ranking. Affects whether people click.
WHAT IT SHOULD CONTAIN
What the page offers Why click A reason to choose you
WHAT TO INCLUDE FOR LOCAL
The place, and something distinguishing: hours, response time, years established.
WHAT TO AVOID
The same title on every page Titles that are only your business name Descriptions that repeat the title
WHERE TO SET THEM
An SEO plugin, for WordPress.
WHAT TO CHECK
How your pages actually appear in search results.
Search for them and look.
