The words customers use.
HOW PEOPLE SEARCH LOCALLY
Service plus place: "generator repair Surulere"
Service alone, on a phone, expecting local results "Near me" searches
A specific problem: "fridge not cooling repair Lagos"
WHAT TO NOTICE
Customers use plain descriptions, not industry terms.
WHAT TO FIND OUT
The words your customers actually use.
From their enquiries, their messages, their questions.
WHERE TO CHECK
Search Console shows the searches bringing visitors.
Frequently different from what you expected.
WHAT TO DO WITH THEM
Use their words in your page titles and content.
FOR PLACE NAMES
Use the names people actually use, including informal ones.
Neighbourhood names frequently matter more than official district names here.
WHAT NOT TO DO
Stuff place names repetitively Use terminology customers do not
WHAT TO PRIORITISE
The searches that indicate a customer ready to buy.
Problem searches convert better than general ones.
