Pages for the areas you serve.
WHEN TO CREATE THEM
When you genuinely serve distinct areas and have something specific to say about each.
WHEN NOT TO
When the only difference would be the place name.
WHAT MAKES A LOCATION PAGE WORK
Work you actually did in that area Specific local knowledge Directions or travel information Customers or projects from there Anything genuinely specific
WHAT TO AVOID
A template with the place name substituted Lists of nearby towns for their own sake Content that says nothing
HOW MANY
As many as you have real content for.
Three good ones beat thirty thin ones.
WHAT TO INCLUDE
How long it takes you to get there Whether you charge differently Examples of work there Contact details
WHAT TO MEASURE
Whether the page brings visitors and enquiries.
If not, it was not worth writing.
WHAT TO DO FIRST
Your main area. Then expand only where you have substance.
