Other platforms.
WHERE ELSE CUSTOMERS LOOK
Social media pages Industry-specific platforms Marketplace ratings, if you sell on one WhatsApp and word of mouth
THAT LAST ONE
For Nigerian businesses, personal recommendation still outweighs everything.
Reviews support it rather than replacing it.
WHERE TO FOCUS
The platform your customers actually use.
For most local businesses, the main business profile.
FOR SOCIAL PLATFORMS
Recommendations and comments function similarly.
Respond to them the same way.
FOR MARKETPLACES
Ratings affect your visibility on that platform directly.
Treat them as seriously as search reviews.
WHAT TO MONITOR
Search for your business name periodically.
You will find mentions you did not know about.
WHAT TO DO ABOUT THEM
Respond where you can.
WHAT NOT TO DO
Spread yourself across every platform.
Two or three, maintained, beats ten neglected.
