Making it routine.
THE PROBLEM
Businesses ask occasionally, when they remember.
That produces a handful of reviews and long gaps.
THE SOLUTION
Ask every satisfied customer, as part of completing work.
HOW TO BUILD IT IN
- For a service: a message after the work, including the link
- For a shop: a message after delivery
- In person: at the point of satisfaction
THE MESSAGE
Short, with the link, easy to ignore.
Not a lengthy request.
WHAT TO TRACK
Reviews received per month.
A steady rate is the goal.
FOR STAFF
If others complete work, make asking part of the process.
WHAT TO AVOID
Asking the same customer repeatedly Asking at a bad moment Making it feel like an obligation
WHAT ACCUMULATES
Over a year, consistent asking produces a substantial number.
Over five years, a position competitors cannot easily match.
THE COMPOUNDING POINT
Reviews are one of the few assets that accumulate steadily.
