The details that must match everywhere.
WHY CONSISTENCY MATTERS
Search engines match your business across the internet by these details.
Inconsistency creates doubt about whether listings refer to the same business.
WHAT MUST MATCH
Your business name, exactly Your address, formatted the same way Your phone number
WHERE IT MUST MATCH
Your business profile Your website Every directory listing Your social profiles
THE COMMON PROBLEM
The name written differently in different places.
With and without "Limited", with and without "Nigeria", abbreviated or not.
Choose one form and use it everywhere.
THE ADDRESS PROBLEM
Nigerian addresses are frequently written inconsistently.
Decide one exact format and use it without variation.
THE PHONE NUMBER
One primary number, formatted consistently.
WHAT TO DO FIRST
Write down your exact name, address and number.
That is your canonical version. Use it everywhere.
WHAT TO AUDIT
Every listing you can find, against that canonical version.
