Being found by people nearby.
WHAT LOCAL SEARCH IS
Someone searching for a service in a place, or searching while in that place.
"Plumber in Ikeja" or simply "plumber" on a phone in Ikeja.
WHY IT MATTERS
Local searches convert extremely well.
Someone searching for a plumber nearby has a problem now.
WHO IT MATTERS FOR
Anyone serving customers in a place: trades, shops, salons, clinics, restaurants, professional services.
WHO IT DOES NOT
Businesses serving customers anywhere, with no location relevance.
WHAT DETERMINES LOCAL VISIBILITY
Your business profile with the search engine Consistency of your details across the internet Reviews Your website's local relevance Proximity to the searcher
THAT LAST ONE
You cannot change where you are.
Everything else you can.
WHERE TO START
Your business profile. That is the single highest-return action available.
