Structure before content.
DECIDE THE STRUCTURE FIRST
Categories, and how customers will navigate.
Restructuring later means changing URLs, which means redirects.
CATEGORIES
How a customer would look for things, not how you organise your stockroom.
Keep the number manageable. Deep nesting confuses.
ATTRIBUTES
Properties customers filter by: size, colour, material, capacity.
Set these up before adding products, so they are consistent.
TAGS
Optional. Useful for cross-cutting groupings.
Do not create hundreds. Each becomes a thin page.
WHAT TO DECIDE BEFORE ADDING PRODUCTS
Your naming convention Your image size standard What information every product will include Your SKU scheme, if you use one
WHY DECIDE FIRST
Fixing inconsistency across two hundred products is considerably worse than establishing it once.
FOR VARIATIONS
Size and colour combinations are variations of one product, not separate products.
