The measurement that matters most.
WHY THIS IS THE REAL TEST
Most visitors are on phones. Many are on mobile data.
A site that is fast on a desktop with fibre may be unusable on a phone on a weak connection.
WHAT MAKES MOBILE WORSE
Slower connection Less processing power for scripts Data costs the visitor money
WHAT TO TEST
Your own phone, mobile data on, wifi off, away from your premises.
Load your homepage, a product page, and try to complete an enquiry or purchase.
WHAT YOU WILL FIND
Frequently that images are enormous, that scripts take seconds to run, and that something does not work at all.
WHAT HELPS MOST ON MOBILE
Smaller images Fewer scripts Caching Removing anything not essential
WHAT TO REMOVE
Sliders, video backgrounds, animation, chat widgets you do not answer.
All cost data and time.
THE HONEST TEST
Would you wait for this page on your own data?
