The commercial case.
WHAT SLOW COSTS YOU
Visitors who leave before the page loads Customers who abandon a checkout Lower search visibility Higher data cost for your visitors
THAT LAST POINT MATTERS HERE
Many Nigerian visitors pay for data. A heavy page costs them money.
A site that loads in two seconds on a fast connection may take fifteen on a phone on mobile data.
WHAT VISITORS ACTUALLY TOLERATE
Less than people assume. Most abandonment happens in the first few seconds.
WHAT SEARCH ENGINES DO
Speed is one ranking factor among many. It matters more as a tie-breaker than as a primary signal.
Do not optimise for search; optimise for the visitor. The benefit follows.
WHAT USUALLY CAUSES SLOWNESS
Large images No caching Too many plugins An old PHP version A bloated database Third-party scripts
Most of those are fixable without a developer.
WHERE TO START
Measure first. Guessing wastes effort.
