Getting a real picture.
WHAT TO MEASURE
How long until something appears How long until the page is usable How much data the page transfers How it performs on a phone on mobile data
THAT LAST ONE
The measurement that matters most for a Nigerian audience, and the one people skip.
WHAT TOOLS TELL YOU
Online speed tests give a score and a list of issues.
Useful as a starting point. The score itself is less important than the specific findings.
WHAT TO IGNORE
Chasing a perfect score. Diminishing returns set in quickly.
The last few points frequently cost more effort than the first large improvements.
TEST THE RIGHT PAGES
Your homepage, a product or service page, and your contact page.
Those are what visitors actually load.
TEST FROM A REALISTIC LOCATION
A test from another continent tells you little about your local visitors.
THE REAL TEST
Your own phone, on mobile data, away from wifi.
If it is slow there, it is slow.
