Posting and responding.
WHERE IT HELPS
Captions from work you actually did Adapting one post across platforms Responding to comments and messages Planning what to post
FOR CAPTIONS
Describe what happened. Ask for a caption.
"I did this today: [what]. Write a caption for [platform]. Conversational."
FOR ADAPTING
"Adapt this for [other platform], where the audience is [describe]."
Each platform reads differently. Identical text performs poorly everywhere.
FOR RESPONDING
Every comment, personally, addressing the specific point.
Generic responses are recognisable and worse than none.
FOR PLANNING
"Here are five things I could post about this month. Suggest an order and what each should say."
WHAT MATTERS MORE THAN THE CAPTION
The photograph, and that the work is real.
WHAT NOT TO DO
Generate posts with no connection to anything you did Automate responses to comments
