Pages and posts.
THE WORKFLOW
Decide who the page is for Write your specifics in rough notes Ask for structure Generate section by section Edit heavily Verify every fact
FOR PAGE CONTENT
"Write a page about [service] for [customer]. Cover what it is, who it suits, what it involves, roughly what it costs, and what to do next. Around 400 words."
FOR POSTS
From questions customers actually ask you.
FOR HEADINGS
Use real heading levels, in order. That matters for both readers and search.
"Use descriptive headings that say what each section covers."
FOR META DESCRIPTIONS
"Write a meta description of around 150 characters that would make someone click."
FOR ALT TEXT
"Write alt text describing what this image shows."
Describe the image, not keywords.
WHAT NEVER TO PUBLISH
Content you have not read Any fact you have not checked
