Answering common questions.
WHERE THE QUESTIONS COME FROM
Your actual enquiries. Support tickets, phone calls, messages.
Not invented questions nobody asks.
HOW TO BUILD IT
"Here are questions customers actually ask. Write clear answers for each, plainly, at around eighty words."
WHAT MAKES FAQs WORK
Real questions Direct answers Answering honestly, including where the answer is unwelcome Ordered by how often they are asked
WHAT MAKES THEM FAIL
Marketing copy disguised as questions Questions nobody asks Evasive answers Length
THE ONES PEOPLE AVOID
Price, delivery time, what happens when something goes wrong.
Answering these honestly builds more trust than avoiding them.
WHERE TO PUT THEM
On the relevant page, not only on a separate FAQ page.
A delivery question belongs on the product page.
MAINTAINING IT
Add questions as they arise. An FAQ built once and never updated stops matching what people ask.
THE PRACTICAL BENEFIT
Every question answered publicly is a support request you do not receive.
