The hardest paragraph.
WHAT AN INTRODUCTION MUST DO
Tell the reader what the article covers Give them a reason to continue Get to the point
WHAT AI PRODUCES BY DEFAULT
Throat-clearing. "In today's fast-paced digital landscape, businesses face unprecedented challenges."
That says nothing and readers skip it.
HOW TO GET SOMETHING BETTER
"Write an introduction of two sentences. State what the article covers and why it matters to [reader]. No general preamble about the industry."
WHAT WORKS
Starting with the problem the reader has Starting with the answer, then explaining Starting with something specific
WHAT DOES NOT
General observations about the modern world Definitions nobody asked for Restating the title
THE TEST
Delete the first paragraph. Does the article still make sense?
If yes, the paragraph was not doing anything.
THE PRACTICAL HABIT
Write the introduction last, once you know what the article actually says.
