Regular contact with an audience.
WHAT MAKES A NEWSLETTER WORK
Something worth saying Brevity Consistency A single clear point
WHAT KILLS THEM
Nothing to say, sent anyway Length Pure promotion Irregular sending
HOW TO USE AI
Write rough notes on what you want to say. Ask for structure and tightening.
"Here are my notes. Write a newsletter under two hundred words. One clear action at the end. Plain, as though writing to a customer I know."
SUBJECT LINES
"Ten options. Specific rather than clever. Under forty characters."
WHAT TO SUPPLY
The substance: what happened, what you learned, what is useful.
A newsletter generated from nothing is obvious and people unsubscribe.
CADENCE
Monthly, sustained, beats weekly abandoned.
WHAT TO INCLUDE
One useful thing. That is enough.
THE TEST
Would you read this if someone else sent it?
