Where it does not belong.
DO NOT GENERATE
Testimonials or reviews Case study details Statistics or research findings Quotations attributed to real people Anything presented as first-hand experience you did not have Legal, medical or regulatory statements without qualified review
WHY
These are not writing problems. They are factual claims, and inventing them is fabrication.
DO NOT USE IT FOR
Content requiring genuine expertise you do not have Anything where being wrong causes harm Content where the value is your personal perspective
WHERE IT IS COUNTERPRODUCTIVE
Content that should demonstrate your specific expertise. Generic output does the opposite.
Personal communication where the recipient expects you wrote it.
THE DISCLOSURE QUESTION
Where a client specified original writing, or a regulation requires it, disclose.
For ordinary business marketing, generally not expected.
THE TEST
Would you be comfortable if a reader knew exactly how this was produced?
If not, that is worth examining.
THE RESPONSIBILITY
Whatever you publish is yours.
