When several people use it.
THE RISK
Inconsistent voice, varying quality, unverified claims published.
WHAT TO ESTABLISH
A shared style brief everyone uses What must be verified before publishing Who reviews what What may not be generated at all
WHAT SHOULD ALWAYS BE REVIEWED
Anything customer-facing Anything containing figures or claims Anything published
WHAT MAY NOT BE GENERATED
Testimonials Case study facts Statistics Legal or regulatory statements
THE SHARED STYLE BRIEF
The single most useful artefact. One document everyone pastes into their prompts.
It produces consistency without anyone having to think about it.
TRAINING
One session showing good and bad examples from your actual work.
More effective than written guidance.
WHAT TO MEASURE
Errors reaching publication Whether output quality is improving
THE ACCOUNTABILITY POINT
Whoever publishes is responsible, regardless of what generated the draft.
State that explicitly.
