Scaling without producing rubbish.
THE TEMPTATION
AI makes generating many articles cheap.
THE PROBLEM
Thin content dilutes a site. A hundred generated articles is a liability, not an asset.
Search engines assess usefulness. Volume without substance ranks for nothing.
WHAT VOLUME IS LEGITIMATE
Product descriptions, where each describes a genuinely different product Location pages, where each contains genuinely different information Documentation, where each covers a distinct topic
WHAT IS NOT
Articles generated for keyword variations Near-identical pages with a word changed Content nobody asked for
HOW TO SCALE RESPONSIBLY
Supply distinct input for each piece Read every one before publishing Verify every factual claim Stop when you run out of things to say
THE TEST
Does this page say something the others do not, and would anyone search for it?
If no to either, do not publish it.
THE HONEST POSITION
Fewer, better pages outperform many thin ones. AI does not change that.
