Using work more than once.
THE PRINCIPLE
One substantial piece, adapted for several channels.
HOW AI HELPS
"Here is an article. Produce: a newsletter version of two hundred words linking to it; three social posts drawing on different points; a short video script."
One request, several outputs.
WHAT TO ADAPT RATHER THAN COPY
Each channel reads differently. Identical text everywhere performs poorly.
The article is thorough. The newsletter is direct. The social post is a hook.
OTHER DIRECTIONS
A recorded talk transcribed and turned into an article Customer questions turned into a guide A long guide split into a series Several short pieces combined into a substantial one
WHAT TO CHECK
That the adaptation still makes sense standalone That nothing was distorted in shortening That links are correct
THE ORDER THAT WORKS
Write the substantial piece first, on your own site, where it accumulates search value.
Then distribute.
THE PRACTICAL RHYTHM
One substantial piece a month, used three or four ways.
