Planning what to publish.
WHY PLAN
Deciding what to write on the day you publish is why content programmes stop.
HOW TO USE AI
"I run [business] serving [customers]. Here are the questions they ask most: [list]. Here are our seasonal patterns: [describe]. Produce a twelve-month content plan, one topic per month, with a one-line note on what each covers."
WHAT TO SUPPLY
Actual customer questions Your seasonal patterns What you have already published What has worked
WHAT TO DO WITH THE OUTPUT
Edit it. Remove topics you have nothing to say about.
A plan is a starting point, not a commitment.
WORKING BACKWARDS
For seasonal content, count back. Content for December should exist by October.
KEEPING SLOTS FLEXIBLE
Leave some months open for whatever becomes topical.
A calendar entirely planned a year ago feels disconnected from what is happening.
THE PRACTICAL BENEFIT
Turning a monthly blank page into a monthly task.
THE REALISTIC CADENCE
Monthly, sustained, beats weekly abandoned after two months.
