Content to be spoken.
WHAT DIFFERS FROM WRITTEN CONTENT
Spoken language is simpler, shorter and more direct Sentences must be speakable in one breath No sub-clauses Repetition is acceptable and sometimes necessary
HOW TO ASK
"Write a script to be spoken aloud. Short sentences. Conversational. Around ninety seconds when read at normal pace."
Specify duration rather than word count. Roughly 150 words per minute.
STRUCTURE FOR SHORT VIDEO
A hook in the first three seconds The point The detail What to do next
Most viewers stop within seconds. The opening carries disproportionate weight.
WHAT TO AVOID
Long sentences Written constructions nobody says aloud Lists, which are hard to follow spoken
READ IT ALOUD
Essential. Anywhere you stumble needs rewriting.
FOR CAPTIONS
Most people watch without sound. Ensure the script works as text too.
FOR PODCASTS AND LONGER AUDIO
Bullet points rather than a full script frequently sounds more natural.
