Short-form content.
WHAT IT DOES WELL
Producing variations Adapting one piece of content for different platforms Suggesting hooks Writing captions from a description
WHAT IT DOES BADLY
Knowing what is happening in your business Having a personality Being specific about your work
HOW TO USE IT PROPERLY
Describe what actually happened, then ask for a caption.
"I finished rewiring a three-bedroom flat in Surulere today. Before and after photos. Write a caption, conversational, for Instagram."
That produces something usable. "Write a post about electrical work" does not.
ADAPTING ACROSS PLATFORMS
"Adapt this for Facebook, where the audience is local and slightly older."
Each platform reads differently. Pasting identical text performs poorly.
HASHTAGS
Ask for a modest number, relevant and local.
Dozens of generic tags produce nothing.
WHAT TO AVOID
Generated posts with no connection to anything you did Forced enthusiasm Engagement questions with no purpose
THE REALITY
The photograph and the actual work matter more than the caption.
