Campaigns and newsletters.
WHAT AI HELPS WITH
Subject line options Structuring a message Shortening Adapting one message for different segments
WHAT IT CANNOT DO
Know what your subscribers care about Have something to say
SUBJECT LINES
"Give me ten subject line options. Specific rather than clever. Under forty characters. No urgency language or excessive punctuation."
Ten options, of which one or two are usable, is a good outcome.
THE BODY
Short. One main point. One clear action.
"Write a newsletter of under two hundred words about [topic]. One clear action at the end. Plain, as though writing to a customer I know."
WHAT TO SUPPLY
The actual content: what happened, what is new, what you learned.
A newsletter generated from nothing says nothing.
THE PRACTICAL WORKFLOW
Write rough notes about what you want to say. Give them to the model. Ask it to structure and tighten.
Far better than asking it to invent the content.
ALWAYS TEST
Send to yourself. Check every link.