For shops.
WHY IT MATTERS
Manufacturer descriptions appear on every competitor's site. Search engines ignore duplicated content.
Your own descriptions are what make product pages findable.
HOW TO BRIEF IT
"Write a description for [product]. Specifications: [list]. Customer: [who buys this and why]. Include size, materials and what is in the box. Answer the questions that would prevent a purchase. Around eighty words."
WHAT TO INCLUDE
What it is, plainly Who it suits Dimensions, materials, contents
Anything that prevents a return: fit, compatibility, colour accuracy
WHAT MAKES DESCRIPTIONS WORK
Answering the question that stops the purchase.
For clothing that is sizing. For electronics, compatibility. For food, ingredients.
AT VOLUME
Provide the specifications as a list and generate descriptions in batches.
Then read every one. Generated descriptions contain errors, and a wrong specification produces a return.
WHAT NEVER TO GENERATE UNCHECKED
Measurements Compatibility claims Materials Anything a customer relies on
