Reviewing your own work.
WHAT TO ASK
"Check this for internal inconsistencies." "Are any claims here unsupported?" "Does anything contradict anything else?" "What would a careful reader question?"
WHY THIS IS USEFUL
You cannot see your own inconsistencies. You know what you meant.
A fresh reading catches what you cannot.
WHAT IT FINDS
Contradictions between sections Figures that do not add up Terminology used inconsistently Claims made and then undermined Promises in one place contradicted elsewhere
WHAT IT MISSES
Factual errors where both statements are consistent and both wrong Anything requiring outside knowledge
FOR LONG DOCUMENTS
Particularly valuable, since inconsistencies between distant sections are hard to spot.
FOR PRICING AND TERMS
Check that figures stated in one place match those stated elsewhere.
A common and costly error.
THE PRACTICAL HABIT
Run anything substantial past this before publishing.
Ten seconds, and it occasionally catches something expensive.
