What makes writing say nothing.
THE SIGNS
It could apply to any business in the sector No specific examples No numbers No opinion Balanced to the point of vacancy Every point hedged
WHY IT HAPPENS
The model produces the average of what it learned. The average is generic.
HOW TO AVOID IT
Bring specifics the model cannot have: your customers, your experience, your data, your mistakes.
Take a position. Generic writing avoids saying anything anyone could disagree with.
PROMPTS THAT HELP
"Be specific. Use concrete examples rather than general statements." "Take a clear position rather than presenting both sides neutrally." "Do not hedge. State things directly."
WHAT STILL REQUIRES YOU
The actual specifics. The model cannot invent your experience, and if asked to, it will fabricate.
THE PRACTICAL METHOD
Write the specifics yourself, in rough notes. Give them to the model and ask it to structure and polish.
That reverses the usual order and produces far better results.
THE TEST
Remove your business name. Could a competitor publish it?