Turning a draft into something publishable.
WHAT TO CUT FIRST
Opening throat-clearing Restatements of the obvious Sentences that could apply to any business Hedged generalities The summary paragraph at the end
That alone frequently removes a third of the words and improves it.
WHAT TO ADD
Specific examples from your experience Actual numbers, where you have them Your opinion Local relevance What you would tell a customer in person
WHAT TO CHECK
Every fact Every figure Every name Every claim about how something works
WHAT TO FIX
Repetition, which AI produces readily Uniform sentence length, which reads mechanically Overuse of lists where prose would serve Transitions that announce themselves
READ IT ALOUD
The fastest way to find what reads badly.
THE TEST
Would you sign your name to this? That is the standard.
