Matching your voice.
WHY IT MATTERS
Generic AI prose is recognisable and it does not distinguish your business.
HOW TO DO IT
Give examples. Paste two or three pieces you wrote and say "write in this voice".
That works considerably better than describing the voice.
WHAT TO DESCRIBE IF YOU HAVE NO EXAMPLES
Sentence length: short and direct, or longer and considered
Formality Whether you use contractions Whether you address the reader directly Words you use and words you avoid
WHAT TO BAN EXPLICITLY
The phrases you find irritating. Name them.
Common candidates: "delve into", "in today's landscape", "it's worth noting", "unlock the potential", "game-changer".
Listing them in the prompt genuinely works.
BUILDING A STYLE BRIEF
Write it once: your voice, your audience, your banned phrases, your formatting preferences.
Paste it at the start of every writing request.
THE MOST RELIABLE METHOD
Edit heavily. Your editing is where your voice actually enters.
AI drafts. You make it yours.
