Outsourcing the work.
WHEN IT MAKES SENSE
You have the budget and not the time The business genuinely depends on the channel You have enough happening to be worth reporting
WHEN IT DOES NOT
A small local business with a limited budget, where the money would do more elsewhere Before you know whether the channel works for you
THE PROBLEM WITH OUTSOURCING
The most effective content comes from inside the business: your work, your customers, your day.
Someone external cannot produce that without you supplying it.
Frequently the result is generic content that performs poorly.
THE WORKABLE ARRANGEMENT
You supply the raw material: photographs, what happened, what you made.
They produce, schedule and manage.
You still handle messages, or they need access and briefing.
WHAT TO AGREE
What they produce and how often Who supplies photographs Who responds to messages What reporting you receive Who owns the accounts
THAT LAST POINT
The accounts must be in your name, with your access.
WHAT TO BE WARY OF
Follower growth guarantees, which mean bought followers.
